Discover Michigan

Michigan’s Northern Lower Peninsula is where family memories are made. This region is known for its sparkling clear waters, scenic drives, and some of the most beloved lakes in the state, including Torch Lake, Lake Charlevoix, and Glen Lake. Whether you're paddleboarding on a calm bay, exploring Petoskey’s quaint shops, or enjoying an evening bonfire at your lakeside cottage, there’s something here for every kind of traveler. Popular with families and outdoor enthusiasts, this area blends small-town charm with the natural beauty of rolling forests and freshwater beaches. From peaceful getaways to adventure-filled vacations, the Northern Lower Peninsula is pure Michigan at its finest.

The Upper Peninsula is Michigan's most rugged and remote region—and that’s exactly what makes it magical. Home to iconic sights like Pictured Rocks, Tahquamenon Falls, and the Keweenaw Peninsula, the U.P. invites travelers to unplug and reconnect with nature. Whether you're hiking forested trails, kayaking along rocky Lake Superior shores, or discovering small towns steeped in history, this region promises an adventure like no other. It's perfect for families seeking outdoor fun or couples chasing quiet, scenic beauty. Come for the wild landscapes, stay for the fresh air and sense of freedom that only the U.P. can deliver.

Stretching along the Lake Michigan shoreline, West Michigan offers some of the state’s best beach towns and waterfront experiences. From the golden sands of Grand Haven to the artsy vibes of Saugatuck and the Dutch heritage of Holland, this region blends coastal beauty with local character. Explore the towering dunes at Silver Lake, cruise along scenic bike trails, or catch a breathtaking sunset over the lake. Whether you’re planning a beach day with the kids or a wine-tasting weekend with friends, West Michigan delivers timeless lakeside charm and relaxation.

Tucked between southern cities and the wilds of the north, Central and Eastern Michigan offer a peaceful, underrated getaway. Along the Lake Huron shoreline, the Sunrise Coast delivers quiet beach towns, calm waters, and early-morning skies that glow with color. One standout is Port Austin, located at the tip of the Thumb, where visitors can kayak to Turnip Rock, explore local markets, and enjoy a slower pace of life. With fewer crowds, plenty of natural beauty, and easygoing charm, this region is perfect for families, anglers, and anyone craving a classic Michigan lake experience.

Southern Michigan makes it easy to escape the everyday. Whether you’re coming from Detroit, Ann Arbor, or even Chicago, this region offers quick access to scenic lakes, charming towns, and family-friendly fun. Think pontoon rides on Coldwater Lake, wine tasting in the Irish Hills, or shopping and dining in St. Joseph. With a mix of lively resort towns and quiet retreats, Southern Michigan is ideal for spontaneous weekend trips or planned summer vacations. You don’t have to go far to find your lakefront oasis.